The Marketing Rules

What is the difference between assessments, skills-based assessments, and interviews? Which one is better than the other? HiringBranch CEO, Stephane Rivard, discusses when is to use one approach over the other, as well as the advantages and disadvantages of automating skills-based hiring.

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About the speakers

Stephane Rivard

Stephane Rivard

CEO, HiringBranch

Stéphane Rivard is a visionary entrepreneur on a global mission to transform workforce performance through innovative, skills-based hiring and training. As co-founder and CEO of HiringBranch, an AI-powered platform specializing in soft skills evaluation and language proficiency, he has dedicated his career to matching talent with roles where they can truly excel. Known for his problem-solving skills, intellectual curiosity, and ability to build lasting rapport, Stéphane blends practical business acumen with a passion for talent development, helping companies around the world make smarter, data-driven hiring decisions at scale. Outside of his professional pursuits, Stéphane is an avid chess player and outdoor enthusiast who enjoys skiing, running, mountain biking, and sailing, and is also a FIS Alpine Technical Delegate officiating at provincial and national alpine ski races, aspiring one day to officiate at the World Cup level.

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